Valle d’Itria – The Magical Heart of Puglia’s Countryside

A landscape of sun-drenched vineyards, ancient olive groves, and fairytale-like trulli houses, the Valle d’Itria is one of Puglia’s most enchanting and unforgettable regions. Lying inland between the Adriatic and Ionian coasts, this lush valley is dotted with charming hilltop towns, rustic farm estates and winding country roads that capture the very essence of timeless Italian charm.

Why Visit Valle d’Itria

The Valle d’Itria is perfect for travelers seeking an authentic taste of Italy’s rural beauty, history and cuisine:

• World-Famous Trulli Villages: Discover the UNESCO-listed town of Alberobello, where countless iconic dry-stone trulli with their conical roofs create a magical, postcard-worthy setting unlike anywhere else in Italy.

• Quintessential Hill Towns: Explore Locorotondo, one of Italy’s Borghi più belli d’Italia, known for its whitewashed walls and circular historic centre; Cisternino, with its romantic alleyways and classic butcher-to-table dining; and Martina Franca, where elegant baroque architecture meets lively piazzas.

• Authentic Food & Wine Culture: Sample regional wines like Locorotondo DOC and Martina Franca DOC straight from family-run vineyards, and enjoy local specialties such as bombette and fresh olive oil in traditional masserie set among olive groves.

What to Experience

• Step Back in Time in Alberobello – Wander the narrow lanes of this UNESCO World Heritage Site and discover trulli homes now transformed into boutiques, cafés and museums.

• Wander Locorotondo’s White Streets – Enjoy panoramic views over the valley from this peaceful hilltop town, with charming cafés and hidden courtyards waiting to be found.

• Drink & Dine in Cisternino – Savor grilled meats and regional wines at traditional butcher-run grills (fornelli da legna) in the heart of town.

• Discover Baroque Martina Franca – Admire intricate façades and elegant palaces that speak to Puglia’s rich cultural history.