Martina Franca’s elegant historic centre transforms into a festive haven of traditional sweets, artisan chocolates, and Christmas delicacies, creating a warm and inviting seasonal atmosphere.
Martina Franca comes alive with colourful stalls offering handmade torrone, chocolate creations, biscuits, and regional holiday treats. The baroque streets glow with lights and decorations, while local pastry shops and artisans showcase their finest seasonal specialties. It’s a charming spot for sampling Apulian desserts and enjoying the Christmas spirit in one of the Itria Valley’s most beautiful towns.
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